Privacy Policy
Updated On 11/12/2026
MARY LOU’S WEBSITE PRIVACY POLICY
Effective Date: October 30, 2026
Last Updated: October 30, 2026
1. INTRODUCTION AND SCOPE
1.1. This Website Privacy Policy (this “Policy”) describes the types of Personal Information that 250
Southern Hospitality LLC, doing business as Mary Lou’s (“Mary Lou’s”), together with its
affiliate Mama Hospitality, LLC (“Mama Hospitality,” and, together with Mary Lou’s, “we,”
“us,” or “our”) collects, the sources from which we collect it, how we use it, with whom we
share it, and the choices available to you, in connection with the website located at www.mary-
lous.com and any other website or online service that links to this Policy (collectively, the
“Site”). The Site is operated on behalf of Mary Lou’s by BentoBox CMS, Inc. (“BentoBox”).
This Policy also describes the measures we take to protect Personal Information and how you
may contact us about our privacy practices.
1.2. “Personal Information” means information that identifies, relates to, describes, is reasonably
capable of being associated with, or could reasonably be linked, directly or indirectly, with a
particular individual or household, such as a name, email address, postal address, or telephone
number. Personal Information does not include information that has been de-identified or
aggregated so that it can no longer reasonably be linked to an individual, or information that is
lawfully made publicly available.
1.3. “Affiliated Venues” means the restaurants, bars, lounges, clubs, and other hospitality venues that
Mama Hospitality or any of its affiliates owns, operates, manages, or represents from time to
time, including each Mary Lou’s location (West Palm Beach, Florida, and Montauk, New York)
and, as of the Effective Date, Lillys and Mac’s 44.
1.4. This Policy applies only to Personal Information collected through the Site and through
electronic communications between you and us relating to the Site. This Policy does not apply
to information collected offline, including at any Mary Lou’s location, or to any third-party
website, application, or service (including any reservation platform or the website of any other
Affiliated Venue that posts its own privacy policy) that you may access through the Site.
1.5. Your use of the Site is also governed by our Terms of Use posted on the Site (the “Terms of
Use”), which are incorporated into this Policy by reference. By accessing or using the Site, or by
submitting information through the Site, you acknowledge that you have read and understood
this Policy. If you do not agree with this Policy, please do not use the Site.
2. PERSONAL INFORMATION WE COLLECT
2.1. Information You Provide. We collect Personal Information that you voluntarily provide to us
through the Site or when you email or call us, including: (a) Contact Information, such as your
first and last name, email address, telephone number, and company name; (b) Reservation and
Event Information, such as your preferred location, date, time, and party size, the type of event,
event start and end times, dining or seating preferences, and other details you provide when you
request a reservation, submit a large-party or late-night table inquiry, or submit a private event
inquiry (“Reservation Information”); (c) Marketing Preferences, such as whether you have
opted in to receive email or text-message marketing communications, the date, time, and
method of your consent, and any subsequent opt-out; (d) Correspondence, such as the topic and
contents of any email, message, or inquiry you send to us or submit through our contact forms;
(e) Application Information, as described in Section 2.5; and (f) any other information that you
choose to provide to us.
2.2. Information Collected Automatically. When you visit the Site, we, BentoBox, and our other
service providers automatically collect certain information about your device and your
interaction with the Site, including your IP address, browser type, operating system, device
identifiers, time zone, internet service provider, referring and exit pages, pages viewed, time
spent on pages, links clicked, dates and times of visits, the search terms that led you to the Site,
a general geographic location (such as city, state, or country) derived from your IP address, and
information about your interaction with our emails (such as whether you opened an email or
clicked a link) (collectively, “Device Information”).
2.3. Technologies Used. We collect Device Information using the following technologies: (a)
“Cookies,” which are small data files placed on your device that often include a unique
identifier. For more information about cookies and how to disable them, visit
www.allaboutcookies.org; (b) “Log files,” which record actions occurring on the Site and collect
data such as your IP address, browser type, internet service provider, referring and exit pages,
and date and time stamps; (c) “Web beacons,” “tags,” and “pixels,” which are electronic files
used to record information about how you browse the Site; (d) Google reCAPTCHA, which is
used to protect our forms against spam and abuse. Use of reCAPTCHA is subject to the Google
Privacy Policy and Terms of Service; and (e) Google Analytics, which we use to measure and
analyze how visitors use the Site. Google Analytics uses cookies and similar technologies to
collect Device Information, such as pages viewed, time spent on the Site, and general location,
and Google processes that information as described at
https://policies.google.com/technologies/partner-sites. You may opt out of Google Analytics by
installing the Google Analytics Opt-out Browser Add-on, available at
https://tools.google.com/dlpage/gaoptout.
2.4. Information We Do Not Request. We do not intend to collect sensitive personal information
through the Site, such as Social Security numbers, financial account numbers, government
identification numbers, or health information. Please do not submit such information to us
through the Site or by email, including in any résumé, cover letter, or event inquiry. If you
choose to share dietary or accessibility needs in connection with a reservation or event, we will
use that information only to accommodate your request.
2.5. Job Applicants. If you apply for a position through the Site, we collect your name, email
address, telephone number, preferred location, cover letter, résumé, and any other information
you include (“Application Information”). We use Application Information to evaluate your
application, communicate with you about employment opportunities, and comply with legal
obligations, and we may share it with Mama Hospitality and the Affiliated Venues for recruiting
purposes. We will not use Application Information to send you marketing communications
unless you have separately opted in.
3. SOURCES OF PERSONAL INFORMATION
3.1. We collect Personal Information (a) directly from you, including through forms you complete on
the Site and when you call or email us; (b) automatically, through cookies and similar
technologies as described in Section 2.2 and Section 7; (c) from BentoBox, our reservation
provider (SevenRooms), and our other service providers; (d) from Mama Hospitality and the
other Affiliated Venues, where you have provided information to them; and (e) from publicly
available sources and social media platforms, where permitted by law.
4. HOW WE USE PERSONAL INFORMATION
4.1. We may use Personal Information for the following purposes: (a) to operate, maintain, and
provide the Site and to respond to your inquiries, questions, and requests; (b) to process and
manage reservation requests, large-party and late-night table inquiries, private events, and in-
person visits, including communicating with you about food and beverage minimums and event
details; (c) where you have consented, to send you newsletters and marketing and promotional
communications by email and/or text message about Mama Hospitality and the Affiliated
Venues, including Mary Lou’s events, offers, and openings; (d) to send you administrative,
informational, and transactional communications, including reservation confirmations and
updates; (e) to evaluate employment applications as described in Section 2.5; (f) to monitor,
analyze, and improve the Site, our marketing communications, and our business, including by
analyzing trends and usage statistics; (g) to display advertising for Mary Lou’s and the other
Affiliated Venues, on the Site and elsewhere online, as further described in Section 7; (h) to
protect the security and integrity of the Site, and to detect, prevent, and respond to fraud, spam,
unauthorized access, and other harmful or illegal activity; (i) to comply with applicable laws,
lawful requests, and legal process, such as subpoenas or requests from government authorities;
(j) to enforce the Terms of Use and to protect the rights, privacy, safety, and property of Mary
Lou’s, Mama Hospitality, the Affiliated Venues, you, and others, including by establishing,
exercising, or defending legal claims; (k) in connection with a Business Transfer (as defined in
Section 5.6); and (l) for any other purpose disclosed to you at the time of collection or with your
consent.
4.2. Marketing Consent. We will send you marketing emails or marketing text messages only where
you have opted in, or as otherwise permitted by applicable law. By selecting the applicable opt-
in on the Site, you agree to receive marketing communications from Mama Hospitality about its
venues, including Mary Lou’s, and other venues it manages or represents, through the channel
you selected. Providing your contact information for any other purpose (for example, to request
a reservation, submit an event inquiry, or apply for a position) does not by itself constitute
consent to receive marketing text messages. Consent to receive marketing text messages is not a
condition of any purchase. You may withdraw your consent at any time as described in Section
6 and Section 13.
4.3. We may create de-identified or aggregated information from Personal Information and may use
and disclose such information for any lawful purpose.
5. HOW WE SHARE PERSONAL INFORMATION
We may disclose Personal Information as follows:
5.1. Service Providers. We may disclose Personal Information to third-party service providers that
perform services on our behalf, such as website hosting, reservation management (including
SevenRooms), email and text-message delivery, analytics, information technology, customer
support, payment processing, and professional advisory services. These service providers are
authorized to use Personal Information only as necessary to perform services for us.
5.2. BentoBox. The Site runs on the BentoBox platform, and BentoBox processes Personal
Information on our behalf to provide its services. You may view BentoBox’s Privacy Notice at
https://www.getbento.com/privacy/.
5.3. Mama Hospitality and Affiliated Venues. We may share Personal Information among Mary
Lou’s, Mama Hospitality, their parent, subsidiary, and affiliated entities and with the Affiliated
Venues and their respective owners and operators for the purposes described in this Policy,
including to respond to your inquiries, to manage reservations and events, to evaluate
employment applications, and, where you have consented, to send you marketing
communications about Mama Hospitality and the Affiliated Venues.
5.4. Advertising and Analytics Partners. We may allow third-party advertising and analytics partners
to collect Device Information through cookies, pixels, and similar technologies on the Site, as
described in Section 7.
5.5. Legal Requirements and Protection of Rights. We may disclose Personal Information to
government authorities, law enforcement officials, or private parties as required by law, and as
we believe in good faith to be necessary or appropriate for the purposes described in Sections
4.1(h) through 4.1(j).
5.6. Business Transfers. We may disclose or transfer Personal Information in connection with, or
during negotiations of, any actual or proposed merger, acquisition, financing, reorganization,
sale of all or a portion of our assets or of any Affiliated Venue, bankruptcy, or similar
transaction (a “Business Transfer”). In such event, we will make reasonable efforts to require
the recipient to honor this Policy.
5.7. With Your Consent. We may disclose Personal Information to other third parties at your
direction or with your consent.
5.8. No Sale for Money; Text-Message Data. We do not sell Personal Information for monetary
consideration. Third-party advertising and analytics partners may collect Device Information
through cookies and similar technologies as described in Section 7. We do not sell or share
mobile telephone numbers or text-message opt-in consent with third parties for their own
marketing purposes.
6. TEXT MESSAGE (SMS) TERMS
6.1. Applicability. This Section 6 (the “SMS Terms”) applies if you enroll in or otherwise agree to
receive text messages from or on behalf of Mama Hospitality or Mary Lou’s.
6.2. Marketing Program. If you opt in, Mama Hospitality and its service providers may send you
recurring marketing and promotional text messages about Mama Hospitality’s venues, including
Mary Lou’s, and other venues it manages or represents, including messages sent using
automated technology, at the mobile number you provide. Consent is not a condition of any
purchase.
6.3. Transactional Programs. If you make a reservation through the Site and opt in to receive text
messages about it, Mary Lou’s and its service providers, including SevenRooms, may send you
automated text messages concerning that reservation or in-person dining experience
(“Reservation Updates”).
6.4. Opting Out. You may opt out of text messages at any time by replying “STOP” to any message,
or by any other reasonable means, including by emailing us at privacy@wearemama.com. After
you opt out, you may receive one additional message confirming your request. We will process
opt-out requests within the time required by applicable law.
6.5. Help. For help, reply “HELP” to any message or contact us at privacy@wearemama.com. For
assistance with a specific reservation or event, please contact the applicable Mary Lou’s location
directly.
6.6. Frequency and Cost. Message frequency varies. Message and data rates may apply, as provided
in your mobile service plan, in addition to any applicable roaming charges. Neither Mary Lou’s
nor Mama Hospitality charges a separate fee for text messages.
6.7. Carriers; Delivery Not Guaranteed. Mobile carriers are not liable for delayed or undelivered
messages. You are responsible for determining whether your carrier and device support text
messaging. Delivery may fail for reasons outside our control, and neither Mary Lou’s nor Mama
Hospitality is responsible or liable for issues arising from mobile network services, including
delayed or undelivered messages or the security of any message.
6.8. Eligibility; Your Number. To receive text messages, you must be a resident of the United States
and at least 18 years of age. By enrolling, you represent and warrant that you are the current
subscriber or authorized user of the mobile number you provide, and you agree not to enroll any
number for which you are not the subscriber or authorized user. You agree to notify us promptly
if you change or relinquish your mobile number.
6.9. Changes. We may update these SMS Terms from time to time by posting the updated terms on
the Site. Your continued receipt of text messages after the updated terms are posted constitutes
your acceptance of the updated terms, to the extent permitted by applicable law.
7. COOKIES, TRACKING TECHNOLOGIES, AND TARGETED ADVERTISING
7.1. We, BentoBox, and third parties that we work with (such as Google, which provides Google
Analytics) may use cookies, pixels, tags, and similar technologies on the Site to analyze Site
traffic, understand how visitors use the Site, and deliver and measure advertising for Mary Lou’s
and the other Affiliated Venues on the Site and on other websites and services. These third
parties may collect Device Information over time and across different websites and may
recognize your browser when it visits the Site.
7.2. Your Choices. Most browsers allow you to remove or reject cookies through their settings,
although some features of the Site may not function properly if you do so. You may also opt out
of interest-based advertising from participating companies through the Network Advertising
Initiative (https://optout.networkadvertising.org) and the Digital Advertising Alliance
(https://optout.aboutads.info), and through the advertising settings of Google
(https://adssettings.google.com), Meta (https://www.facebook.com/settings/?tab=ads), and
Microsoft (https://account.microsoft.com/privacy/ad-settings). Opting out does not mean you
will stop seeing advertisements, and not all advertising companies participate in these programs.
You may also review our use of cookies and manage your preferences through the cookie notice
displayed on the Site.
7.3. Do Not Track. Some web browsers transmit “Do Not Track” signals. Because there is no
uniform standard for responding to such signals, the Site does not currently respond to “Do Not
Track” signals. Where required by applicable law, we will treat a Global Privacy Control signal
as a request to opt out of the sale or sharing of Personal Information for the browser or device
sending the signal.
8. DATA RETENTION
8.1. We retain Personal Information for as long as we determine it is reasonably necessary or useful
for the purposes described in this Policy, including to provide the Site, to manage reservations,
events, and employment applications, to maintain records of your marketing consents and opt-
outs, to comply with our legal, tax, and accounting obligations, to resolve disputes, and to
enforce our agreements. Retention periods vary depending on the type of information and the
purposes for which it is used, and certain information may be retained for an extended period.
You may request deletion of your Personal Information as described in Section 13.4.
9. DATA SECURITY
9.1. We take commercially reasonable measures designed to protect Personal Information from loss,
misuse, and unauthorized access, disclosure, alteration, or destruction. However, no website,
data transmission, or storage system is completely secure. We cannot guarantee the security of
Personal Information, and you provide Personal Information at your own risk. Email sent to or
from the Site may not be secure, and you should take special care in deciding what information
you send to us by email.
10. CHILDREN
10.1. The Site is not directed to, and we do not knowingly collect Personal Information from,
individuals under the age of 18. If you are under 18, please do not use the Site or provide any
Personal Information to us. If you believe that an individual under 18 has provided Personal
Information to us, please contact us using the information in Section 17, and we will take
reasonable steps to delete that information.
11. THIRD-PARTY WEBSITES AND SERVICES
11.1. The Site may contain links to, or integrations with, third-party websites and services,
including reservation platforms, social media platforms, and the websites of other Affiliated
Venues. We do not control and are not responsible for the content, privacy policies, or practices
of any third party, and the inclusion of a link does not imply our endorsement. Information you
provide to a third party, including a reservation platform, is governed by that third party’s
privacy policy and terms.
12. USERS OUTSIDE THE UNITED STATES
12.1. The Site is operated in the United States and is intended for users located in the United
States. If you access the Site from outside the United States, you acknowledge that your
information will be transferred to, stored in, and processed in the United States, where data
protection laws may differ from, and may be less protective than, those of your jurisdiction.
13. YOUR CHOICES
13.1. Email. You may opt out of marketing emails at any time by clicking the “unsubscribe”
link in any marketing email or by contacting us using the information in Section 17. We may
continue to send you non-marketing communications.
13.2. Text Messages. You may opt out of text messages as described in Section 6.4.
13.3. Cookies and Advertising. You may manage cookies and interest-based advertising as
described in Section 7.2.
13.4. Access, Correction, and Deletion. You may request to access, correct, or delete Personal
Information we maintain about you by contacting us using the information in Section 17. We
will consider and respond to such requests as required by applicable law.
14. CALIFORNIA PRIVACY RIGHTS
14.1. California residents may request information about our disclosure of certain categories of
Personal Information to third parties for their own direct marketing purposes, if any, during the
preceding calendar year, by contacting us using the information in Section 17.
15. LIMITATION OF LIABILITY; GOVERNING LAW; DISPUTES
15.1. To the fullest extent permitted by applicable law, Mary Lou’s, Mama Hospitality and the
Affiliated Venues shall not be liable for any unauthorized access to or use of Personal
Information resulting from causes beyond our reasonable control, including the acts or
omissions of third parties, or for the privacy practices of any third party. This Policy is governed
by the laws of the State of Florida, without regard to its conflict-of-laws principles, except to the
extent preempted or superseded by applicable law. Any dispute arising out of or relating to this
Policy is subject to the dispute resolution provisions of the Terms of Use, including any
arbitration agreement and class action waiver. Nothing in this Policy creates any contractual
right in favor of any third party.
16. CHANGES TO THIS POLICY
16.1. We may update this Policy from time to time to reflect changes in our practices or for
other operational, legal, or regulatory reasons. When we do, we will post the updated Policy on
the Site and revise the “Last Updated” date above. If we make material changes, we will provide
additional notice, such as by posting a prominent notice on the Site or by email where
appropriate. Your continued use of the Site after the updated Policy is posted constitutes your
acknowledgment of the updated Policy, to the extent permitted by applicable law.
17. CONTACT US
17.1. If you have questions about this Policy or our privacy practices, or wish to make a
request or complaint, please contact us at:
250 Southern Hospitality LLC
and
Mama Hospitality, LLC
Attn: Privacy
250 Southern Boulevard, West Palm Beach, Florida 33404
Email: privacy@wearemama.com